Chris Kerr-Peterson

Chris Kerr-Peterson is an accomplished executive with a diverse background in healthcare management and creative industries. As Chief Operating Officer at Smileway since October 2023, Chris leads operational strategies to enhance patient-centered healthcare services. Additionally, Chris founded Hugo Systems, which specializes in orthodontic practice management systems, and has been the CEO of Hugo Orthodontics since 2013, overseeing significant growth and success. Chris also serves as a business consultant for Nuclear Med and co-founded Go Oral Care, promoting comprehensive smile care. Prior experience includes art direction roles at Ogilvy & Mather and Leo Burnett, complemented by an educational background that includes an MBA from the University of Cape Town and an International MBA from Shanghai Jiao Tong University.