Heather Baldwin

Heather Baldwin is an experienced ecommerce and merchandising professional with a career spanning over a decade. Currently serving as an Ecommerce Merchandiser at Smith Optics since July 2023, Heather previously held the position of Merchandising Manager at Alliance Consumer Group. Past roles include Content Merchandiser and Product Merchandising Specialist at Outdoor Research, where contributions to ecommerce sales and customer service were significant. Heather's career began with various roles in customer service and marketing, including positions at Vissla and Young Company. A graduate of California State University, Fullerton, with a Bachelor’s Degree in Communications and Advertising, Heather Baldwin combines a strong educational background with extensive practical experience in the retail and ecommerce sectors.