Kedra Fairley

Kedra Fairley is an accomplished Category Manager at Smithfield Foods since July 2018, with extensive experience in category analysis and consumer insights gained from previous roles at The Retail Odyssey Company and Daymon Worldwide. Fairley's expertise includes performing advanced consumer analyses, industry forecasting, and product recommendations, supported by a diverse background in marketing and sales analysis from positions at Perfetti Van Melle, Givaudan, and Procter & Gamble. Kedra holds an MBA in Marketing from Miami University and a BS in Communication, Interactive Multimedia from Ohio University.