Povar, a seasoned television communications executive, has worked in entertainment publicity, media relations, and talent relations for 15+ years since starting her career at Showtime. During her career, she has launched and contributed to over 60+ original scripted and unscripted series, specials, and events that have covered virtually every major genre in storytelling with some of the biggest and most recognizable personalities in the entertainment industry, including the legendary Norman Lear. She is best known for her unprecedented work as the creative mastermind behind the publicity campaigns and FYC effort for what was originally a quirky, unknown series―Schitt’s Creek―that spectacularly morphed into a television pop culture icon making Emmy Award history.
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