Smoot
Diego Mangiarotti currently serves as VP of Performance Advertising at Smoot, focusing on AI-powered technology to enhance campaign efficiency. Prior to this role, Diego held various leadership positions at Entravision Interactive including VP of Social, VP of Supply and Media Buying, and Director of Operations, overseeing social media advertising and mobile app supply campaigns. Diego's experience also includes a role as Head of Performance Operations at Headway Digital, where management of mobile content initiatives was key. Earlier in the career, Diego worked at Six Marketers in multiple roles, including Account Manager and Mobile Ad Trafficker. Diego holds a degree in Audiovisual Production from Centro de Investigación Cinematográfica.
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Smoot
Because every brand and campaign goal is unique, so should it's targeting. Smoot's new AI-powered technology provides advertisers with fully personalized generative AI models for their campaigns, resulting in eliminating +30% in waste impressions compared to a traditional programmatic campaign. With Smoot, our ambition is to redefine the paradigm of programmatic media buying. Through the use of artificial intelligence, we aim to perfectly match brand values with the consumer's emotional context — championing the cause of conscious marketing. "Smoot," derived from "smooth," represents the seamless, effortless experience we aim to provide to our clients and their customers. But beyond the surface, it symbolizes our commitment to emotional smoothness, where ads are tailored to the viewer's emotional state, thereby crafting a more natural and engaging experience.