Guido Eichel has extensive experience in sales and management within the furniture industry. Since September 2013, Guido Eichel has served as the Geschäftsführender Gesellschafter at smow, where leadership and strategic direction are key responsibilities. Prior to this role, Guido Eichel worked at Vitra GmbH from February 1999 to September 2013 as a Gebietsverkaufsleiter, focusing on regional sales management and business development.
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