Martin Tyrer Krause

Martin Tyrer Krause is an experienced professional in retail management and marketing, currently serving as Jefe de categoría at SMU S.A. since August 2021, overseeing Liquids and Non-Food categories while implementing commercial strategies to maximize space efficiency. Previously, Martin held the role of Planogramador, where responsibilities included creating planograms and generating monthly effectiveness reports. An early career at CCU involved supporting procurement processes during a commercial engineering internship, and prior experience at La Choca SpA included managing restaurant operations and supplier communications. Martin holds a degree in Marketing from Universidad Nacional Andrés Bello, completed in 2020.