Dean Feben

Dean Feben is an accomplished sales and marketing professional with extensive experience across various industries. Currently serving as the Director of Sales and Marketing at Smucci Group since March 2025, Dean leads initiatives aimed at enhancing hospitality standards in the UAE. Previous roles include Sales Director at Enviroserve UAE, where responsibilities encompassed executing sales strategies and revenue generation, and Key Account Manager at Bayut & Dubizzle, managing key accounts within the UAE's real estate sector. Dean also held the position of Business Unit Head at Emirates Transport Technology Solutions, focusing on client transformation and project delivery, and worked as Sales and Business Development Manager at JRT Insurance and Claims Management, driving growth in the transportation Telematics IoT sector. Earlier career roles included Operations Manager at Harrington, overseeing product distribution in oil and gas, and Base Manager at CDIS Ltd, ensuring high staff performance and motivation.