Anthony Ferreira da Silva

Anthony Ferreira Da Silva is an experienced professional in e-commerce and web content management, currently serving as Web Content Manager at Smyths Toys Superstores since September 2022. Previous roles include E-merchandiser at PicWicToys and Assistant E-merchandiser at Boulanger, where responsibilities involved enhancing online customer journeys, managing website content, and analyzing site performance. A solid educational foundation in marketing and commerce is established through degrees obtained from IAE Lille and IUT C - Université Lille 2, including a Master's degree with a specialization in connected commerce.