Pei Lei

Pei Lei is an accomplished Paid Social Executive currently at Smythson of Bond Street since April 2025, with prior experience at dentsu international, specializing in managing high-profile paid social campaigns, particularly for Gucci. With a strong focus on end-to-end campaign management, financial oversight, and analytics, Pei Lei has demonstrated expertise in utilizing various advertising platforms to optimize performance and client relationships. Additional experience includes roles as a Marketing Assistant at Madia&Matilda, Account Executive at Blue Focus, and contributions to renowned platforms such as Mafengwo.com and RRUU Travel Ltd. Educational qualifications include a Master's in Strategic Fashion Marketing from the University of the Arts London and a Master's in Global Journalism from the University of Sheffield, complemented by a Bachelor's degree in Law from Southwest University for Nationalities.