Hannah Hoffmann is currently the Head of UK Marketing Science at Snap Inc., where they focus on creating and embedding an effectiveness mindset within clients and colleagues. With a career spanning over a decade, Hannah has held various leadership roles, including Effectiveness Director at Manning Gottlieb OMD and Evaluation Account Manager at Gorkana. They specialize in translating business objectives into measurable KPIs and developing evaluation frameworks that demonstrate client success to stakeholders. Hannah's experience also includes consulting at Nicholson Glover Consulting, where they supported niche marketing efforts.
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