Rudi Anggono

Rudi Anggono currently serves as the Global Head of Creative at Snap Inc., overseeing the establishment of an AI-enabled creative team and an in-house studio. Previously, Rudi led creative innovation at the LEGO Group, bridging marketing and product development, and played significant roles at Google, where contributions included design strategy for Shopping UX and AI initiatives. Co-founding Rookie Humans, Rudi focused on reimagining children's bedding to foster creativity. With a robust background in advertising, Rudi has held creative leadership positions at agencies like TBWA and Crispin Porter + Bogusky, contributing to high-profile campaigns and managing significant accounts. Educational credentials include degrees from Stanford University, Harvard Business School, and a Bachelor of Architecture from Petra Christian University, among other qualifications.