Alex Zaphiratos

Alex Zaphiratos is an experienced professional in sales and partnerships, currently serving as the Senior Director of Vendor & Franchise Partnerships at SNDL Inc. since February 2023. Previously, Alex held various leadership roles, including Director of Sales & Customer Strategy at Weston Foods, Director of Key Accounts at The Kraft Heinz Company, and Director of Category Management & Insights at Red Bull. Earlier experience includes positions such as Category Director at Suncor Energy, Category Manager at Loblaw Companies Limited, Business Advisor at British American Tobacco, and Market Analyst at Nielsen.