Leadership Team

The Leadership Team at SNDL Inc. is responsible for steering the company towards its strategic goals and ensuring operational excellence across its various business verticals. Comprised of key executives from finance, strategy, operations, technology, marketing, human resources, and regulatory affairs, the team collaboratively formulates and implements policies, drives innovation, oversees compliance, and manages the growth of both the liquor and cannabis retail sectors. Their collective expertise enables SNDL to maintain its position as a market leader in Canada’s private-sector liquor and cannabis industries.