Yali Sassoon

Yali Sassoon is the Chief Strategy Officer & Co-founder at Snowplow Analytics. Yali has also previously served as the Director at Psychic Bazaar Ltd from August 2011 to September 2013, and as a Partner at Keplar LLP from December 2008 to August 2013. At Keplar LLP, they worked with startup and established companies to define and execute commercial and online strategy. Before that, they were the Senior Marketing Manager and Analyst at OpenX from September 2007 to November 2008, where they were responsible for business analytics and customer insight. Yali also played a key role in developing communications around product development to large, active community of publishers and developers, and worked across marketing and business development departments to drive customer acquisition across channels and reduce churn. Prior to their work at OpenX, they were an Associate at PwC from May 2006 to September 2007, and a Contractor at Vestas Wind Systems from November 2005 to January 2006.

Yali Sassoon was educated at the University of Cambridge, where they studied history and philosophy of science, and natural sciences. Yali then went on to study at University College School.

Archit Goyal - Strategist, Eddie May - Head of Community report to Yali Sassoon. They are on a team with Yali Sassoon - Acting VP Engineering, Tim Haines - Chief Operating Officer / Operations, and HJ Cone - VP Customer. Yali Sassoon reports to Alex Dean, CEO & Co-founder.