Snowshoe Mountain
Heather Mills McIntyre has a diverse work experience spanning multiple industries. Heather currently holds the position of Director of Sales at Snowshoe Mountain, where they lead sales for groups, conferences, weddings, and corporate partnerships. Heather'sresponsibilities include creating and driving sales strategies, managing a sales team, and overseeing sponsorship sales.
Prior to their current role, Heather worked as the Assistant Director of Marketing & Outreach at CENTERS, LLC. During this time, they developed and implemented a strategic vision for marketing, branding, and fundraising for The Aquatic & Track Complex at Mylan Park. Heather also built and maintained meaningful community and donor relations through various channels, such as publications, social and print media, community organizing, events, and personal contacts.
Before CENTERS, LLC, Heather served as the Sales Director at New South Media, Inc. Heather'smain focus was on developing and executing key growth sales strategies to achieve financial targets for publications such as WV Living, WV Weddings, Wonderful WV, and Morgantown magazine.
Additionally, Heather worked as a Business Development Specialist at Manpower and an Account Executive at Withers Broadcasting/WDTV, where they consulted with local and regional businesses to maximize advertising opportunities.
In the earlier stages of their career, Heather was a Media Consultant at Time Warner Cable Media. In this role, they consulted with local and regional businesses to optimize their advertising efforts, including selling local cable TV and regional online advertising and providing creative support.
Overall, Heather Mills McIntyre has demonstrated expertise in sales, marketing, branding, fundraising, and community relations throughout their career.
Heather Mills McIntyre obtained a Bachelor of Arts degree in Advertising and Journalism from Marshall University. In addition to their degree, they have obtained various certifications throughout their career. These include being certified in "Attract and Engage Customers with Digital Marketing" and "Foundations of Digital Marketing and E-commerce" from Coursera Course Certificates in February 2023 and January 2023 respectively. Heather also holds certifications in "American Red Cross CPR, AED & First Aid" from the American Red Cross, obtained in October 2021. Heather is also certified in "Professional Sales Skills (PSS)" from Time Warner Cable Media, earned in May 2012.
Snowshoe Mountain
RESORT OVERVIEW, CULTURE AND VISION Snowshoe is the premier destination for Mid-Atlantic and Southeast skiers, snowboarders and winter enthusiasts. We offer 251 acres of skiable terrain, 1500 vertical feet, 60 trails and the best snow around. Our three ski areas include the Snowshoe Basin, Western Territory and Silver Creek. Enjoy our world class events, cool mountain temperatures, beautiful vistas and 11,000 acres of unspoiled wilderness. The Principles Guiding Our Daily Actions and Behaviors Our six organizational values describe our shared beliefs…what’s important to us as an organization; how we want to treat each other and our guests. Guest Driven – Service, Passion, Fun Unified Team – Cooperative, Fun and Unsiloed Integrity Always – Do the Right Thing Down-Home Hospitality – Warm, Friendly, Sincere Epic Experiences – Wild, Memorable, Unexpected Delight Stewardship – Environment, Financial, Safety Snowshoe Strategic Areas of Focus Focus on Guest Valued Experience Being a Trusted Resort Partner Best Place to Work in West Virginia Our Challenge To consistently offer exceptional service to create a higher percentage of advocates out of our first time guests. Culture: Snowshoe is made up of a team of GUIDES providing extraordinary mountain experiences. We are a Guest Driven Unified Team who acts with Integrity Always. We provide Epic Experiences to our guests while acting as Stewards of our environment, a safe workplace and our financial responsibilities to our shareholders. Vision: Snowshoe Mountain will be known as one of the top mountain destinations in the East, the best place to work in West Virginia, and a trusted resort partner.