Heather Mills McIntyre

Heather Mills McIntyre has a diverse work experience spanning multiple industries. Heather currently holds the position of Director of Sales at Snowshoe Mountain, where they lead sales for groups, conferences, weddings, and corporate partnerships. Heather'sresponsibilities include creating and driving sales strategies, managing a sales team, and overseeing sponsorship sales.

Prior to their current role, Heather worked as the Assistant Director of Marketing & Outreach at CENTERS, LLC. During this time, they developed and implemented a strategic vision for marketing, branding, and fundraising for The Aquatic & Track Complex at Mylan Park. Heather also built and maintained meaningful community and donor relations through various channels, such as publications, social and print media, community organizing, events, and personal contacts.

Before CENTERS, LLC, Heather served as the Sales Director at New South Media, Inc. Heather'smain focus was on developing and executing key growth sales strategies to achieve financial targets for publications such as WV Living, WV Weddings, Wonderful WV, and Morgantown magazine.

Additionally, Heather worked as a Business Development Specialist at Manpower and an Account Executive at Withers Broadcasting/WDTV, where they consulted with local and regional businesses to maximize advertising opportunities.

In the earlier stages of their career, Heather was a Media Consultant at Time Warner Cable Media. In this role, they consulted with local and regional businesses to optimize their advertising efforts, including selling local cable TV and regional online advertising and providing creative support.

Overall, Heather Mills McIntyre has demonstrated expertise in sales, marketing, branding, fundraising, and community relations throughout their career.

Heather Mills McIntyre obtained a Bachelor of Arts degree in Advertising and Journalism from Marshall University. In addition to their degree, they have obtained various certifications throughout their career. These include being certified in "Attract and Engage Customers with Digital Marketing" and "Foundations of Digital Marketing and E-commerce" from Coursera Course Certificates in February 2023 and January 2023 respectively. Heather also holds certifications in "American Red Cross CPR, AED & First Aid" from the American Red Cross, obtained in October 2021. Heather is also certified in "Professional Sales Skills (PSS)" from Time Warner Cable Media, earned in May 2012.