Soapbox Influence
Drew W. Loboda, IDSA is the Founding Partner and CEO of Kendal King Group, Soapbox Influence, and ShopCart Creative. With a background in product management, advertising, and design, Drew founded Kendal King Group in 1993 and has since expanded their influence in the retail marketing industry. Drew is dedicated to leveraging authentic voices to create brand awareness and activation, and continues to lead their companies to success.
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Soapbox Influence
We build brands through authentic conversations by helping companies leverage authentic, everyday voices to create awareness and drive activation. As a fast-growing company, our team is full of smart, enthusiastic, capable and forward-thinking people with an unbridled passion for the digital and social space, shopper and consumer insights, and the evolving landscape of shopper marketing. When it’s time to launch a new product, drive brand awareness, or engage shoppers along the path to purchase, we’re waiting with our fingers poised on the launch button.