Travis Wade Williams

Travis Wade Williams has worked in the marketing field since 2002. Travis Wade began their career as a Marketing Intern at General Motors, where they worked on the Pontiac Aztek campus marketing campaign. In 2003, they became an Account Executive at Mid American Cleaning Contractors. In 2005, they became President and Owner of Promacor, LLC (DBA EP SPORTS), a small business startup that supplied products and services to area youth sports leagues. In 2008, they began working as a Strategic Marketing Consultant at Travis Williams Performance Marketing and Consulting. From 2011 to 2014, they worked as the Director of Digital Product Marketing and Director of Marketing, Znode (a division of hibu) at hibu. In 2015, they became the Chief Marketing Officer at nuHome, where they led the company's overall marketing, communications, and branding efforts. In 2017, they were the Director of Marketing and Ecommerce at ExamFX. Since 2019, they have been the Vice President of Marketing at Soaren Management, where they are responsible for development and oversight of the company's marketing strategies for five client brands. Travis Wade manages a $5M+ annual marketing and loyalty budget and has implemented customer-centric strategies that have seen dramatic increases in volume, retention rate, customer engagement, and experience improvement.

Travis Wade Williams is currently enrolled in the Chief Marketing Officer Program at Northwestern University - Kellogg School of Management, starting in 2022. Travis Wade has also obtained Executive Education Certifications from Cornell University in Marketing Strategy, University of California, Berkeley in Marketing Analytics, and Wharton Executive Education in Digital Marketing. Additionally, they hold a Master of Business Administration (M.B.A.) from Franklin University in Strategy and Leadership, and a Bachelor of Science - BS from University of Tennessee, Knoxville in Marketing. Travis Wade has also obtained various certifications from various institutions, including Northwestern University - Kellogg School of Management, Cornell University, The Wharton School, Google, HubSpot Academy, and American Marketing Association.