Adi Jhamb is an experienced marketing professional currently serving as the Growth & Performance Marketing Manager at Sobeys since 2020. In this role, Jhamb leads digital marketing and partnership initiatives for the online grocery delivery service across key markets, overseeing an $18 million marketing budget and focusing on new customer acquisition. Previous experience includes positions at Borrowell as Senior Manager of Growth, Scotiabank as Manager of Digital Acquisition Marketing, and various roles in digital marketing and ad operations from 2012 to 2016, leading teams and driving successful campaigns across multiple channels. Jhamb holds a Bachelor of Applied Science in Electrical Engineering from the University of Waterloo.