Perry Kraft

Perry Kraft has a strong background in professional sales, with extensive experience in the educational publishing industry. Perry is currently the Head of Professional Sales at TractIQ, a position they have held since February 2020. Prior to joining TractIQ, Kraft served as the Head of Professional Sales at Social Explorer starting in November 2019.

Before their time at Social Explorer, Kraft worked at Pearson for several years in various sales leadership roles. From June 2018 to November 2019, they were the Sales Director, responsible for overseeing the US sales strategy and managing relationships with current and prospective accounts. Kraft led a team of four Regional Managers and 33 sales representatives, covering humanities, social sciences, and world languages disciplines.

Before becoming the Sales Director, Kraft was a Regional Manager at Pearson from August 2017 to June 2018. In this role, they implemented an aggressive direct mail campaign strategy and traveled extensively to meet with instructors and build relationships.

Kraft started their career at Cengage Learning as a Senior Sales Representative from October 2008 to January 2013. Their responsibilities included growing and managing a sales territory, achieving significant sales growth and building strategic partnerships.

Throughout their career, Kraft has consistently demonstrated strong sales performance and strategic leadership abilities in the education industry.

Perry Kraft attended John Carroll University from 1997 to 2001, where they earned a Bachelor of Science degree in Marketing.