Social Generation
Jimmy Joe is an accomplished entrepreneur and growth strategist with extensive experience in the consumer packaged goods (CPG) sector. Currently serving as Founder of Mixtape and Social Generation, as well as Co-Founder and CEO of GrowthPhysics, Jimmy Joe specializes in creating innovative video advertising solutions and data-driven growth strategies. Previous roles include VP of E-Commerce and Digital Strategy at Papa & Barkley, where substantial business growth was achieved, and Director of Growth positions at ThirdLove and NatureBox, significantly enhancing subscriber bases and sales. Noteworthy contributions also include co-authoring a publication with Pixar Animation Studios. Jimmy Joe holds a degree from the University of California, Berkeley.
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Social Generation
We are a next-gen growth studio combining cutting-edge data infrastructure + marketing technologies, compelling brand narratives, customized LLMs, and a proven proprietary growth framework to scale fast-growing consumer brands into market leaders.