Greg McCoy

Greg McCoy has over 10 years of experience in the digital marketing and social media industry. Greg began their career in 2006 as a Wireless Sales Expert and Kiosk Manager for Wireless Advocates. In 2009, they joined Campus Advantage as a Social Media Coordinator, where they developed viral strategies to reach students via Internet medium, maintained and helped build up a large network and digital footprint, set and maintained a schedule of updates and promotions over a variety of websites, and built the University Gateway Facebook Page from 0 to over 4,000 Organic Likes before the building opened.

In 2010, they moved to Campus Apartments as the Social Media & Digital Marketing Manager, where they were responsible for the overall strategy and execution of the social media strategy for 40+ properties. Greg also provided data analysis and reporting for in-house managers and 3rd party clients while managing the online advertising strategy for 40+ accounts including Facebook Ads, Google Adwords, Twitter, and more.

In 2015, Greg joined Common Thread Collective as a Digital Customer Acquisition Specialist, where they managed over of $150K in monthly ad spends across multiple client accounts, developed custom remarketing audiences that delivered 45% increase in client average customer order value, and formed comprehensive strategies for increasing client ROAS by 250%.

Most recently, Greg has been the Vice President of Paid Advertising for Social Kapture since 2017. Greg has created revenue projections annually while increasing department profit 15% quarter over quarter.

Greg McCoy obtained a Bachelor of Arts (B.A.) in Neuroscience from the University of Southern California in 2009. Greg also holds certifications from Google and Microsoft, including Google Video Advertising (YouTube), Exploratory Data Analysis, Getting and Cleaning Data, R Programming, The Data Scientist’s Toolbox, Advanced Search and Advanced Display Advertising, Google Shopping Advertising Certification, Mobile Advertising Certification, Google Adwords Certification, and Bing Ads Accredited Professional. These certifications were obtained in the months of May 2016 to September 2016 and December 2014 to September 2015.