Ivana Pignatelli

Ivana Pignatelli has a strong background in digital product strategy and development, with a focus on driving growth through digital transformation. Ivana has experience leading digital strategy and execution, advancing product development, consumer experiences, and eCommerce.

Their work experience includes roles such as Chief Digital Officer at Social Thinking, where they continuously optimized user experience, brand awareness, customer acquisition, and retention.

Ivana also worked as an Independent Consultant, managing digital strategy, product development, and delivery for companies like Walt Disney Studios and Alfred Music Publishing. Ivana achieved success in this role, reaching #1 in the Sports App Category with a 4-star rating for one of the mobile games they launched.

Additionally, Ivana served as the Director of Digital Product Management at Knowledge Adventure, where they were responsible for transforming CD-rom based games to an online digital experience. Ivana launched various e-commerce and gaming websites, including Jumpstart.com.

Prior to this, Ivana worked as the Director of the Program Management Office at Movielink/Blockbuster, where they built the division from the ground up, managed departmental processes, and ensured the successful delivery of all video on demand (VOD) engineering projects.

Before that, they worked as a Senior Functional Analyst at Viant, managing software requirement definition, testing, and training phases for clients like Sony Pictures.

Early in their career, Ivana worked as an Assistant Manager in MARCOM & Event Planning at Mobile Automation, where they assisted with marketing plan implementation, brand awareness, and managing international reseller and partner relations.

Ivana Pignatelli obtained a Bachelor of Science degree in International Business from Pepperdine University in the years 1993 to 1997. Ivana further pursued a Master's of Education degree with a focus on Instructional Design at UMass Boston from 2004 to 2006. In the future, Ivana plans to attend the Massachusetts Institute of Technology (MIT) to study Artificial Intelligence: Implications for Business Strategy, aiming to complete the program in 2023. Currently, they are enrolled in the Stanford Executive Program at Stanford University Graduate School of Business, which they are expected to complete by 2022.