William Cabral Guimarães

William Cabral Guimarães is an experienced professional in customer experience and product development, currently serving as the Director of Customer Experience at SocialLadder. As a Strategic Consultant in Customer Success at W2CS, William focuses on crafting customer satisfaction and retention strategies. Previously, William was the Head of Customer Success at Bankme, where efforts in optimizing onboarding, support, and operations led to enhanced customer engagement. At Brasil Paralelo, William established the product development department and also held the Head of Customer Success role. Starting a career at Siemens Healthineers, William advanced from a Customer Service Engineer to a Technical Support Specialist, providing high-quality support for healthcare products. Educational qualifications include an MBA in International Management & Strategy from FIA Business School and a Bachelor's Degree in Electrical Engineering from the Federal University of Rio Grande do Sul.