Lorena Vásquez

Lorena Vásquez has extensive experience in digital marketing and project management. Lorena most recently worked at Sociallyin as a Paid Advertising Director, where they managed social, search, and display ads for clients of different sizes. Lorena also optimized campaigns, managed budgets, and presented advertising ideas and strategies. Prior to that, Lorena worked at WAM We Are Marketing as a Digital Project Manager, where they handled agile project management and lead nurturing campaigns. Lorena also worked as the owner, designer, and Social Media & Digital Marketing Manager at Qoarela.com, where they developed an e-commerce website and managed logistics, branding, and social media content. Additionally, Lorena gained experience in SEO and paid advertising while working as a Digital Marketing Coordinator at Marly Camino and LEWIS Global Communications. Lorena has also held positions in communications and program coordination at The American Society of São Paulo and Hispanic Interest Coalition of Alabama (¡HICA!).

Lorena Vásquez's education history is as follows:

Between 2005 and 2008, Lorena Vásquez pursued a Bachelor of Arts (B.A.) degree in International/Global Business from the University of Alabama at Birmingham.

From 2010 to 2012, they obtained a Master of Arts (M.A.) degree in Communication Management from the University of Alabama at Birmingham.

In 2015, Lorena Vásquez attended the Mr. Marcel School, where they studied Design Thinking and Branding, focusing on Illustrator, Photoshop, and Indesign.

During 2016, they enrolled in The Valley Digital Business School and completed an Executive Program in Digital Marketing.

In 2017, Lorena Vásquez attended AulaCM, where they studied SEO (Search Engine Optimization).

In 2018, they briefly studied Advanced Analytics at KSchool.

In addition to their formal education, Lorena Vásquez has obtained various certifications. In 2016, they obtained an Inbound Certification from HubSpot. In 2017, they became Google Analytics Individual Qualified and completed the Google Adwords fundamentals & Search certification. In 2018, Lorena Vásquez obtained the Hubspot Marketing Software certification from HubSpot Academy, as well as the Scrum Manager certification from Scrum Manager. In 2020, they became a Facebook Certified Media Buying Professional and also achieved the Facebook Blueprint Certification: Digital Marketing Associate from Facebook.