Alejandro Garcia de Leon

Alejandro Garcia de Leon serves as the Global Lead of Social Intelligence at Hilton, where a comprehensive global program has been built and is now led. Additionally, Alejandro holds a position as a Board Member at SocialMedia.org since October 2021. Prior experience includes a decade at IBM, where Alejandro functioned as an Advisor in Brand Health Analytics, guiding senior leadership on brand health through actionable insights derived from various data sources, and was instrumental in developing AI/ML-powered analytics dashboards to monitor brand reputation in real time. Earlier roles at IBM also included serving as a Consultant in Research and Analytics, leading surveys for significant clients using diverse research methodologies. Alejandro earned an MBA in Global Management from Thunderbird School of Global Management and a BS in Engineering from Universidad Iberoamericana, Ciudad de México.