Corinne Lalonde

Corinne Lalonde has over a decade of diverse work experience in the field of e-commerce, digital marketing, and communications. Corinne has held positions in various organizations, including SAQ, HEC Montréal, Reitmans Canada, Lasalle College, m0851, L'Oréal, Danone Canada, and Direction régionale des communications, Patrimoine canadien.

In their role as Associate Director of e-commerce and content marketing at SAQ, Corinne is responsible for managing the brand's online presence. Corinne drives online growth and increases traffic by developing and implementing strategic marketing plans.

At HEC Montréal, Corinne serves as a Lecturer, specifically for the course TECH 60700 - Transformation numérique : perspectives et enjeux, catering to students of the M.Sc. en Transformation numérique program.

As a Guest Speaker and Coach in e-commerce and digital communications in their self-employed venture, Corinne shares their expertise and provides guidance to aspiring professionals in the industry.

During their tenure as an eCommerce Manager at Reitmans Canada, Corinne successfully manages the growth of the online brand by overseeing the execution of the strategic business plan. Corinne enhances online traffic through paid and organic strategies and increases revenue by developing automated email marketing campaigns.

Corinne also worked as a Lecturer at Lasalle College, where they shared their knowledge and expertise in the field of e-commerce and digital marketing.

In their role as an e-Commerce Manager at m0851, Corinne achieves double-digit growth in online sales by implementing effective digital acquisition strategies. Corinne also develops content strategies, enhances user experience, and improves conversion rates.

At L'Oréal, Corinne excels as an Interactive Marketing Specialist, overseeing personalized customer acquisition and retention strategies. Corinne ensures the execution of online marketing plans and collaborates with external agencies and freelance teams.

Corinne's experience at Danone Canada as a Community Manager involves developing content strategies, managing the brand's online reputation, and improving customer service standards.

Lastly, as a Communications Officer at Direction régionale des communications, Patrimoine canadien, Corinne gained valuable experience in the field of communications.

Throughout their career, Corinne has consistently demonstrated their expertise in e-commerce, digital marketing, and communications, contributing to the growth and success of various organizations.

Corinne Lalonde earned a Bachelor's degree in Communication with a specialization in Public Relations from UQAM | Université du Québec à Montréal. Corinne attended this institution from 2009 to 2011. Later, they pursued a Master's degree in Management, with a focus on Marketing, specializing in Digital Marketing, at HEC Montréal from 2011 to 2015. In addition to their formal education, Corinne obtained a certification in "The Essentials of Digital Marketing Fast Track" from L'Oréal in September 2015.