Marie-Hélène Lagacé

Marie-Hélène Lagacé has a diverse work experience in various industries. Marie-Hélène started their career in 1999 as an Events Manager for BiblioTech Ltd in the UK, where they organized interactive online events. Marie-Hélène then became a Liaison Officer for BiblioTech Ltd in Canada, leading business development and spearheading marketing and public relations.

In 2001, Lagacé joined Porter Novelli as a Senior Consultant, responsible for public relations for national clients in Quebec. Marie-Hélène worked with clients in the automotive, food, high tech, and consumer goods industries.

In 2004, Lagacé joined Molson Coors as the National Senior Director of Public Relations, leading a team and overseeing corporate reputation and brand communications. Marie-Hélène held this role for eight years.

In 2013, Lagacé joined Weber Shandwick as a Vice President, where they managed key national accounts in the consumer products practice. Marie-Hélène worked with clients such as Weight Watchers, Nespresso, McCormick Spices, Pier 1 Imports, and Via Rail.

From 2015 to 2016, Lagacé served as the Director of Corporate Communications for Reitmans Canada Ltée/Ltd, before joining Cirque du Soleil Entertainment Group in 2016 as the Senior Director of Public Relations and Communications Strategy. Marie-Hélène held this position until 2019.

In 2019, Lagacé became the Vice President of Public Affairs, Communications, and Sustainability at SAQ, where they are currently responsible for these areas.

Marie-Hélène Lagacé has a Bachelor of Arts (B.A.) degree in Communications from Concordia University, which they earned from 1996 to 1999. Prior to that, they attended Cégep de Rivière-du-Loup from 1994 to 1996, where they obtained a DEC in Applied Sciences. In addition, it is known that they attended Western Sydney University and pursued a Bachelor of Arts (B.A.) degree in Communications, but the exact duration of their studies is not provided.