Fernando Treviño Albert serves as the Board President and CEO of Mescalina since February 2012, overseeing the development and execution of the company's long-term strategy. Additionally, Fernando holds various leadership roles, including Member at SoDA Speaks, Board Member at Mingo Ideas Up, and organizer for Hackers/Founders. Previous experience includes serving as Entrepreneurship Director and Board Member at CANACINTRA, as well as a member of the Education Committee at IAB Mexico and professor at ITESM. Fernando's career began with founding Netmedia, where the focus was on multimedia and software services. Educational credentials include an MBA from IPADE Business School and a recent program at Northwestern University's Kellogg School of Management, focused on business transformation.