Viktoria Ott

Viktoria Ott is an experienced professional in online marketing and e-commerce, currently serving as the E-Commerce Sales Performance Manager at SodaStream Deutschland GmbH since June 2024. Prior to this role, Viktoria worked at delta pronatura Dr. Krauss & Dr. Beckmann KG from October 2017 to May 2024, first as a Global Online Marketing Manager and previously as a Junior Global Online Marketing Manager. Responsibilities included translating classic marketing goals into digital KPIs, developing and implementing digital strategies across various European markets, managing media agency partnerships, and optimizing digital campaigns on platforms like META, TikTok, Google, and Amazon. Viktoria's educational background includes a Master of Science in Marketing & Communication from FOM University of Applied Sciences (2021-2024) and a Bachelor of Arts in Digital Media from Baden-Wuerttemberg Cooperative State University (2017-2020).