Leora Machlis currently serves as the Director of Global Customer Care at SodaStream International, Ltd., a position held since April 2019. Prior to this role, Leora held various leadership positions at Altria Israel, Ltd. from February 2014 to April 2019, including Director of Customer Care, where responsibilities encompassed management of a 95+ member team, overseeing operations for multiple brands and handling over 250,000 customer interactions annually. Earlier experience includes roles such as Contact Center Manager, Performance Manager, and Customer Service Specialist, contributing to a wealth of expertise in customer care and performance management. Leora's career was preceded by entrepreneurial experience as a restaurant owner and sales executive, along with educational achievements in Psychology and Fine Art from Queens College and Macaulay Honors College at The City University of New York.