Perach Purian Soberano is a seasoned professional with extensive experience in service and customer experience management. Currently serving as Vice President of Service and Customer Experience at Cromagem since May 2024, and holding positions at Colmobil Corp. as Senior National Digital Sales Manager and at SodaStream International, Ltd. as Customer Sales and Service Alignment Manager. Notable past roles include Operation and Service Manager for the Business Customers Department at HOT mobile, and Sales and Customers Retention Manager at Clalit mushlam. Early career experience includes project management at Cellcom. Perach holds a Bachelor's degree in Business Administration and Management from Netanya Academic College. Expertise encompasses e-commerce sales management, strategic planning, KPI establishment, and team development.
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