Shahaira de Cuba

Shahaira de Cuba is an accomplished financial professional with extensive experience in financial planning and analysis. Currently serving as Financial Planner & Analyst and Assistant Controller for Benelux at SodaStream International, Ltd. since May 2019, Shahaira previously held multiple financial controller roles at PPHE Hotel Group from December 2013 to February 2019, overseeing hotel accounts, managing a finance department, and ensuring compliance through external audits. Prior experience includes finance specialist duties at Driscoll's and various positions at Hilton Worldwide, where responsibilities ranged from assisting in financial closures to revenue auditing. Shahaira's academic background includes a Bachelor of Business Administration from Markus Verbeek Praehep and Breda University of Applied Sciences, complemented by a MBA.