Shelly Kopatz Argov

Shelly Kopatz Argov is a seasoned marketing professional with expertise in global influencer marketing and public relations, currently serving as the Senior Global Brand Manager at SodaStream International, Ltd. since December 2021. Previously, Shelly held various roles, including Global Influencer Marketing Manager and Global Influencer and PR Manager, where responsibilities included leading global influencer strategies and overseeing PR communications across multiple countries. Shelly's experience also encompasses social media management for clients at unik public image and the Municipality of Jerusalem, alongside strategic communications consulting in the food and beverage sector at Shalmor Communications. Notably, as Spokesperson for the Golani brigade in the IDF Spokesperson Unit, Shelly coordinated media relations and developed communication strategies. Shelly holds a degree in International Relations & Communications from The Hebrew University of Jerusalem and a high school diploma in Theater and Literature from Y. Ben Zvi.