Vanessa MacEdo Costa

Gerente De Marketing De Produtos at Sodebo

Vanessa Macedo Costa is a seasoned marketing professional currently serving as the Product Marketing Manager at Sodebo since December 2022. With extensive experience in the food industry, Vanessa held various roles at M.Dias Branco Indústria S.A, including Product Manager and Marketing Analyst III from 2008 to 2023. Responsibilities encompassed annual marketing planning, market analysis using tools such as Nilsen and Kantar Panel, packaging development, and innovation projects. Vanessa also focused on product portfolio analysis, pricing strategy, and strategic partnerships. Vanessa holds an MBA in Marketing from FGV and a Bachelor's degree in Business Administration from Imes.

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