Jorge Caire

Jorge Caire is a seasoned executive with extensive experience in commercial leadership, e-commerce, and marketing across various companies. Currently serving as the Chief Commercial Officer and Chief Marketing Officer at Sodimac, Jorge oversees commercial strategy, pricing, business intelligence, visual merchandising, and e-commerce efforts. Jorge's previous roles include Director of Commercial Operations at Telhanorte Tumelero and Director of Commercial Operations at MadeiraMadeira, where responsibilities encompassed P&L management and marketplace strategies. Additionally, Jorge has a rich background at Sodimac, progressing through roles such as Director of Procurement and Importation and General Commercial Manager, significantly impacting product categories and supplier relations. Jorge’s career began at Lojas Riachuelo in commercial planning and auditing at EY, complemented by a solid educational foundation in business administration and international business.