Laura Smith

Influencer Partnership Events Executive at sofa.com

Laura Smith is a seasoned professional in influencer marketing and content management with extensive experience in the fashion industry. Currently serving as the Global Influencer & Affiliate Manager at Brompton Bicycle, Laura previously held the role of Influencer, Partnership & Events Executive at Frasers Group, where oversight of influencer marketing campaigns was a key responsibility. Laura's career also includes editorial roles, such as Editor of laurarebeccasmith.com, and various positions at renowned companies like Harvey Nichols and You Magazine, showcasing a strong background in content creation, styling, and relationship building with media and PR contacts. Laura holds a Bachelor of Arts in Fashion Management from Nottingham Trent University and is currently furthering education at the Institut Français de la Mode.

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