Ahmed Benkirane

Ahmed Benkirane is an accomplished hospitality professional with extensive experience in financial management and operations within the Sofitel brand and Accor group. Currently serving as the General Manager at Sofitel Marrakech since September 2012, Ahmed has successfully led the design and launch of new concepts, overseen renovations, and driven a remarkable 25% increase in turnover since 2008. Prior roles include Director of Operations and Administrative and Financial Director at Sofitel Marrakech, where achievements included strategic business growth planning and budget management. Earlier experiences encompass project management for Accor Maroc and financial analysis, emphasizing Ahmed's strong foundation in econometrics and quantitative economics from Mohammed V University in Rabat.