Guillermo Jones

Guillermo Jones is a seasoned professional with over two decades of experience in design and UX, currently serving as the UX Team Lead and UX Designer at Sofre Digital SA since September 2016. With a strong academic background that includes a degree in Graphic Design from the University of Buenos Aires and various specialized diplomas in UX research, usability, and accessibility, Guillermo has also contributed as an instructor in Audiovisual Art at the Universidad Nacional de Arte from April 2010 to April 2023. Past roles include design positions at multiple creative agencies and freelance work, focusing on corporate identity, web design, and visual strategies within digital technologies. Skills include user-centered design, usability testing, and heuristic analysis.