Cecilia Zalazar

Cecilia (Cece) Zalazar serves as the Vice President of Creative & Brand Marketing at Soft Surroundings since November 2023, overseeing a diverse team of over 20 professionals in creative production. Prior to this role, Cecilia was with Bluestem Brands from October 2013 to November 2023, ascending from Senior Creative Director to Vice President of Creative and Executive Creative Director, where notable achievements included leading significant rebranding initiatives and enhancing team creativity. Previous experience includes key roles at Perry Ellis International, where Cecilia transformed the creative department, and at Conway+Partners, specializing in luxury branding. Cecilia's extensive background in art direction and creative management spans over two decades, with foundational experience at agencies and firms, complemented by a bachelor's degree in Graphic Design and a certification in Marketing from Universidad de Belgrano.