Alex Abernathy is an accomplished professional with extensive experience in the technology sector, currently serving as the Category Leader for Digital Workplace Software at Softchoice since July 2014. In this role, Alex defines strategic direction and oversees relationships with major software vendors while leading a team of eight to drive vendor performance. Previously, Alex held roles including Asset Insight & Optimization Program Lead, where support was provided to 605 customers on technology optimization and security risk management, and Sophos Security Specialist, focused on implementing comprehensive security solutions. Prior experience includes leadership roles at the Professional Association for Industrial Distribution and customer analysis at Ryerson. Alex holds a Bachelor of Science in Industrial Distribution from Texas A&M University.
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