Areej Shah

Areej Shah is a seasoned marketing professional with extensive experience in growth marketing, demand generation, and integrated marketing strategies. Currently serving as a Senior Growth Marketing Manager for AI Programs at Softchoice since July 2021, Areej has previously held roles including Senior Digital Programs Manager for VMware by Broadcom and Senior Marketing Associate at Stericycle, where responsibilities included product positioning, sales enablement, and cross-functional communications. Areej has also contributed to various marketing projects across companies such as elevae, Shoplogix, FedEx Express Canada, and Grade Learning, showcasing a strong ability to manage event planning, marketing campaigns, and stakeholder relationships. Areej holds an MBA from McMaster University and a Bachelor's Degree in Business Administration from the University of Toronto Mississauga.