James Roussel is an experienced professional specializing in digital strategy, UX design, and front-end development. Currently serving as the E-commerce & Digital Strategy Manager at Softchoice, James has successfully refined long-term digital strategies and managed the development of a bilingual web application for a vast client base. A freelance UX Designer and Front End Developer since 2011, James has collaborated with major clients such as Walmart and Pixel Dreams. Previous roles include Associate Director of Strategy at Havas CX Canada and Manager of Digital Merchandising at Rogers Communications, among others. Educational qualifications include an MBA from thePower and various certificates in web accessibility and digital collaboration from institutions such as BrainStation and MIT Sloan School of Management.
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