Jonathan Roiter

Jonathan Roiter is a seasoned finance professional with extensive experience in executive roles across various industries. Currently serving as Chief Financial Officer at Softchoice since May 2023, Jonathan previously held the same position at Goodfood Market from June 2021 to April 2023. Prior to that, Jonathan was the Senior Vice President of Corporate Development and Finance at Gildan from July 2012 to June 2021, and served as Chief Operating Officer and Chief Financial Officer at ACE Bakery between 2007 and 2012. Jonathan's career began at McKinsey & Company, where Jonathan worked as an Engagement Manager from September 2001 to January 2007. Jonathan holds a Master of Business Administration in Finance and Strategy from The Wharton School and a Bachelor of Commerce in Accounting from McGill University.