Syed Fakrul Arefin

Syed Fakrul Arefin is an experienced IT Solutions Advisor at Softchoice, holding multiple titles including Territory Account Executive at various levels and Sales Team Lead, contributing to the company's reputation as a leading North American IT solutions provider since June 2016. Previously, Syed co-founded and served as COO of Butiik Inc., focusing on bridging the gap between e-commerce and physical retail through mobile technology while managing business operations, marketing, sales, legal, communications, human resources, and business development. Earlier experiences include a role as a Marketing Research Analyst at Unilever, where data analysis informed customer marketing strategies, as well as positions in sales and entrepreneurship. Educational qualifications include a Bachelor of Arts in Digital Enterprise Management and Economics from the University of Toronto, complemented by an International Baccalaureate Diploma from Emirates International School.