Wali A. is a legal professional with extensive experience in privacy, regulatory, and commercial law, particularly within the AdTech sector. Currently serving as Fractional Legal Counsel at Softchoice and Privacy, Regulatory & Commercial Lawyer at Goodlawyer since September 2025, Wali previously held the role of Legal Counsel at StackAdapt from November 2022 to October 2025. Responsibilities included leading global expansion initiatives by researching international privacy laws and facilitating agreements in multiple languages. Prior experience includes positions as Lead Counsel at Mistplay, where Wali focused on adtech commercial agreements, and as a Lawyer at the Government of Canada, drafting trademark decisions and analyzing policy. Wali holds a Master of Laws in Law & Technology, a Doctor of Law, and a Bachelor of Laws, all from the University of Ottawa.
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