Martin Doran is an experienced finance executive currently serving as Chief Financial Officer at SoftCo since September 2024. Previously, Martin held the CFO position at UFODRIVE, where responsibilities included managing significant revenue growth and US expansion during a pivotal transition to electric fleets. At Vaxxinity, Martin played a key role in the firm's journey from a nascent stage to a $2 billion NASDAQ listing, first as VP Finance and later as Interim CFO. Martin also held positions at Viatris, Oracle, Pfizer, and CrowleysDFK, where expertise in financial planning, analysis, and strategic partnerships was developed. Educational qualifications include a Diploma in Analytics & Strategy from Chartered Accountants Ireland and multiple degrees in Accounting and Management Information Systems from prestigious institutions.