Michelle Chan

Michelle Chan is a seasoned Martech Consultant at Softcrylic since September 2019, specializing in transforming marketing strategies for clients through multi-channel solutions, process optimization, and automation. Prior to this role, Michelle served as the Senior Manager of Email Strategy at FULLBEAUTY Brands from February 2014 to August 2019, where responsibilities included leading digital marketing teams, enhancing customer journeys, and executing impactful email campaigns. Michelle's expertise encompasses project management, email marketing, analytics, and cross-functional engagement, with a notable record of achieving significant increases in key performance metrics. Michelle holds a Bachelor of Business Administration in Advertising & Marketing Communications from Baruch College, earned between 2009 and 2014.