Induka Perera

Induka Perera serves as the Director of Retail Channels & Business Development at Softlogic Holdings PLC since August 2017, overseeing product development across various categories and managing a team of Product Managers. Induka is responsible for product introductions under both Softlogic and Maxmo brands, organizational restructuring of retail channels, and ensuring channel and store profitability. Prior to this role, Induka was the Head of Business Development at Softlogic Retail (Pvt) Limited from September 2011 to June 2017, where notable achievements included introducing several key brands to the local market and developing the furniture channel. Induka's career began at Singer Sri Lanka PLC as Sales Manager and Brand Manager for Samsung, and earlier at Lion as a Sales Executive. Academic qualifications include an MBA from the University of Southern Queensland and multiple diplomas in Marketing from the Chartered Institute of Marketing.