Ariane Proença Morassi

Ariane Proença Morassi currently serves as a Product Owner / Business Analyst at Softplan since October 2023, following a role as Product Designer II. Previously, Ariane was a Senior Product Designer at Portábilis, where responsibilities included user-focused solution development aligned with business objectives, prioritizing solutions with the Product Manager, and collaborating with cross-functional teams. Ariane’s expertise encompasses various UX processes such as Product Discovery, usability testing, and data analysis, alongside proficiency in creating user personas and high-fidelity prototypes. Beginning a design career as a Graphic Designer and Social Media Manager at O Lobo do Mar, Ariane also gained experience at Gemini Arte e Design. Ariane’s education includes multiple postgraduate degrees, focusing on Digital Product Management, UX Research, and User Experience.